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16/02/2011 - 2011 EXPO NOW SOLD OUT!


All exhibition space at the 2011 Automotive Aftermarket Expo – to be held from Thursday 12 May to Saturday 14 May at the Melbourne Exhibition Centre – has now been allocated and there is a waiting list for display space.

Strong demand for space began in Sydney during the successful 2009 Automotive Aftermarket Expo, with businesses and industry bodies moving quickly to book stands in their favourite locations for the 2011 Melbourne event.

The Australian Automotive Aftermarket Association (AAAA) hosts the Expo and Executive Director Stuart Charity said the rapid sell out of exhibition space is a bonus for the industry committee organising the show.

"The Expo committee can now focus on the remaining critical elements of a successful show," he said.

"To support the stars of the show – the exhibitors – the team will now invest its time in creating the special events program and will finalise plans for the extensive visitor marketing campaign.

"The Automotive Aftermarket Expo will again have the separate Collision Repair Expo next door and the combined exhibition space will be 21,000 square metres, which is 10% more than in 2009. We cap the shows to accommodate around 400 stands and the exhibitor list read like a who's who of the industry.

"The Automotive Aftermarket Expo includes suppliers such as major corporate sponsor Monroe, Bendix, Bosch, Castrol, Century, Exedy, Hella, Meguiars, NGK, Ryco, Snap-on, Valvoline and Wynn's, as well as major resellers and retailers including Auto One, Burson Automotive, Repco and Supercheap Auto.

"We devote about 10 percent of the show to international exhibitors and this year there will be companies from China, Korea, Taiwan, Thailand and the USA," Mr Charity said.

Workshop operators can't afford to miss it

The full spectrum of exhibitors covering every aspect of aftermarket equipment, products and supplies makes the Expo a "must do" for workshop owners and managers.

"In a single visit you can discover the latest products, services and technology, source new suppliers and negotiate better deals, while networking with senior industry executives," Mr Charity said.

"A special feature of the 2011 Expo will be an education program consisting of free seminars featuring Australian and international speakers. In addition, the show will offer special events, dynamic displays, product launches, special offers and lots of competitions.

"The Expo website at www.aftermarketexpo.com.au lists all exhibitors and special events. We encourage people to note the show date in their diary now, so they can plan for their whole team to attend," he said.

Exhibitors present the latest

Among the key industry suppliers exhibiting at the Expo is Australian lighting and electrical equipment specialist Brown & Watson International. Their stand featuring the major brands NARVA and PROJECTA is a must for vehicle manufacturers, resellers and workshop operators in the automotive and heavy transport areas. Experts will demonstrate the company's leading edge developments in LED lighting and Australasia's most comprehensive lighting products catalogue will be available.

Also at the Expo will be a demonstration of the latest high crank jump starters, battery testers plus the latest developments in low disconnect units from the advanced PROJECTA range. Visit www.narva.com.au and www.projecta.com.au

Pulford Air Compressors offers a specialist service to workshop owners and will display its comprehensive range of compressed air and gas systems at the Expo. Director Tom Fyfe said the company offers turnkey packages ranging from a single air compressor to a full gas system, including nitrogen inflation systems for tyres.

"Used extensively across America and Europe, the NitroPlus system provides more stable tyre pressures, increased levels of grip, improved fuel economy, extended tyre life and enhanced safety. We support customers with professional service teams on call 24/7, " he said. Visit www.pulford.com.au

Engine diagnostic equipment and electronic fuel injection parts supplier Automotive Ignition & Electronics (AIE) will feature the Smoke Wizard technology on their Expo stand. New to Australia, this leak detection equipment checks EVAP and vacuum systems and is OEM approved.

As a leading supplier of OEM and genuine parts, AIE also offers time saving technical assistance in the highly technical field of fuel injection and engine management components. Visit www.efiparts.com

Distributor of natural air fresheners Goldstar Trading will present its Spillproof Organic Air Freshener range and the new Car Scents canister pack at Expo. Goldstar will show its sales outlets that the market for air fresheners can be expanded beyond passengers cars to include boats, caravans, office and home use. Visit www.air-fresheners.com.au

Stuart Charity said that the sell out show offers workshop operators the best opportunity for many years to catch up on industry technology, products and services. "By investing a few hours in the Expo, visitors will learn more in that single session than they will in months of phone calls, website searches or visits by sales reps.

"This Expo presents a unique opportunity for workshop owners and managers to give their businesses a real competitive edge. We hope to welcome trade visitors from all Australian states and territories, as well as New Zealand in May. It will simply be too good to miss," he said.

Photo: The Brown & Watson stand will feature the latest IntelliHarge battery charger range.

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