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16/11/2010 - YOU CAN'T AFFORD TO MISS AUSTRALIAN AUTO AFTERMARKET EXPO!
The Australian Auto Aftermarket Expo to be held in Melbourne from 12 to 14 May 2011 will be the biggest and most comprehensive aftermarket trade show ever held in Australasia.
The 2011 Expo has 10 percent more floor space than the 2009 Sydney show and 85 percent of the 21,000 square metres of exhibition space is already sold seven months out from the event. The Auto Aftermarket Expo has been organised on behalf of the industry every two years since 2003 by the Australian Automotive Aftermarket Association (AAAA).
The Expo will be a 'sell out' display of automotive accessories and parts, and workshop tools and equipment, and services.
"The fast pace of exhibition space sales is a critical show of confidence that we have the right format for the industry's Expo," AAAA Executive Director, Stuart Charity, said.
"One key to the growth of this show is that it is truly run by the industry, for the industry.
"This show is managed by a volunteer committee of exhibitors. Drawn from different sectors of the industry, they understand the exhibitors' needs. And as marketers to the industry, they certainly understand what the visitors want to come and see at the Expo.
"There is real competition for the remaining stand space. We encourage local manufacturers and distributors to book their stands now to avoid disappointment. This show only runs every two years and, as it alternates between Melbourne and Sydney, it will not return to Melbourne until 2015," he said.
The major corporate sponsor for the Auto Aftermarket Expo is Monroe. The 286 confirmed exhibitors include a 'who's who' list of Australian manufacturers, importers and resellers.
About 10 percent of the display space is allocated to international pavilions featuring products from China, Taiwan, Thailand and the USA. The Auto Aftermarket Expo will again be co-located with the separate Collision Repair Expo, which increases the number of visitors passing across exhibitors' stands.
"Past event research proves that the Auto Aftermarket Expo is a real business opportunity for exhibitors. They report excellent traffic, lead generation and actual sales from their stands," Mr Charity said.
"This is supported by parallel research from Expo visitors. They say they attend Expo because they learn about the latest technologies and products.
"A core group of regular exhibitors has steadily grown over the five Auto Aftermarket Expos. They have learned how best to present their products. This investment is paying dividends for them in terms of the extra orders and increased profits gained through Expo exposure," Mr Charity said.
Pedders profits from Expo
Among those core Expo exhibitors is Pedders Suspension.
"As Australia's leading automotive aftermarket undercar specialists, Pedders Suspension is pleased to announce its attendance at the Australian Auto Aftermarket Expo," Group Marketing Manager of Pedders Suspension, Adam Gillick, said.
"The show itself creates so many unique business opportunities for the Pedders group and for our fellow exhibitors. Automotive trade business is good business and we invite visitors at stand #Q42. This show is a must for everyone in our industry," he said.
Visitor attractions
The Auto Aftermarket Expo organising team is planning a calendar of new activities to attract visitors to the 2011 show. Among the attractions will be education programs, special events, dynamic displays and product launches.
A major investment will be made in the Expo visitor marketing campaign covering Australia and New Zealand. Starting with the launch of a new website in August, the campaign is progressing with advertising in industry journals and on radio, direct mail and email bursts, telemarketing and public relations support.
An unprecedented number of Australian and international industry bodies have joined the list of "supporting associations" to help promote the event to their members.
"The Auto Aftermarket Expo is becoming more than an exhibition of new products and services," Mr Charity said.
"It is now an important industry hub, which encourages organisations to come together to network at the Expo.
"This is the show you really can't afford to miss. If you haven't yet booked exhibition space, you will need to act quickly to secure your stand. Contact Tony Francis at Australian Exhibitions and Conferences at E: Tony@aec.net.au or T: 03 9654 7773," Mr Charity said.
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