AAAA is partnering with the Victorian Government Department of Business and Innovation to launch a high performance focussed product showcase at the Formula 1 Grand Prix in March this year. The much anticipated showcase will feature a wide range of exhibitors from a number of key stakeholders in the industry, highlighting Victoria’s automotive industry capabilities and technologies. Running over a four day period, the showcase will feature innovative new products and services from Australian based manufacturers. The showcase provides an opportunity for local companies to promote their technologies to both local and international markets, with international buyer delegations from the Middle East and North America present.

Heath Moore, from Victorian based manufacturer Harrop Engineering said “Harrop is very proud to showcase our world class performance products at a premier global event such as the Australian Grand Prix. Harrop has been Engineering Performance since 1955 for the aftermarket and a multitude of motorsport categories, the opportunity to exhibit facilitated by AAAA is a perfect fit for our market segment”.

AAAA Senior Manager, Ben Bartlett said "the Australian automotive aftermarket is innovative and there are many locally designed and manufactured high quality performance, racing and tuning components helping teams win races here and overseas. Building on the international success of other high profile Australian brands, local manufacturers including Pedders Suspension, Harrop Engineering, and Davies Craig are today in demand in export markets such as Asia, Europe and North America”. The showcase will help promote the importance of the industry to both the Australian and Victorian economies.

Gary Padey, from Penrite Oil said “Penrite is proud to be a member of the High Performance Brands Group. The High Performance Brands Product Showcase at the Melbourne Grand Prix is a fantastic initiative by the AAAA to allow us to present our high performance range of oils to our target audience”.

With over 12 companies on display, the High Performance Product Showcase will be a feature attraction for motoring enthusiasts attending the Formula 1 Grand Prix this year. Located in ‘Legends Lane’, behind the Fangio Grandstand on the main straight, it is expected interest will be very strong.

For more information on those exhibiting in the Showcase and other High Performance and motorsport brands, please see www.hpbrands.com.