Following the tremendous success of the 2011 mission, AAAA is offering its members the chance to take part in an Australian Pavilion at the 2012 Automechanika Middle East, which will be held in Dubai on May 22-24, 2012.

The 2011 Middle East Exhibition involved 1100 aftermarket exhibitors from 52 countries.

More than 17,300 visitors came from 130 countries.

Dubai Statistics advised that the total trade value in automotive aftermarket including imports, exports and re-exports is now AED 8478 million (AU$ 2355 million) for the first quarter of 2011, an 11 percent increase over the last year, indicating clear growth in the sector.  

The Department of Statistics, Dubai World, advises that 60 percent of the goods that land in Dubai are transhipped GCC and MENA destinations.  

The top three destinations are Iran (US$1087m), Iraq (US$221) and Saudi Arabia (US$215m), clearly demonstrating Dubai as a commercial trading hub.

The 201 square metre Australian Pavilion was centrally located in Hall 5.  

AAAA co-ordinated the pavilion design and build, incorporating distinctive Australian graphics.

As was the case in 2011, Australian exhibitors taking part in 2012 will be offered a ‘turnkey’ package with supporting activities.

A pre-mission briefing will provide exhibitors with presentations on local commercial law, payment matters and distributor agreements, as well as a general overview of the Dubai automotive sector and local trading conditions.

The following member companies participated in the 2011 Australian Pavilion:

Airbag Man

Alloy Race Components

Australian Clutch Services

Australian Ultimate Suspension

AutoTest Products, Automotive Parts Australia

Black Widow Enterprises

Crow Cams

Couplertec Electronic Rustproofing

Dyno Dynamics, Fleetfinder (Neltronics)

King Springworks

LED Technologies

Mackay Consolidated Industries

Mainline DynoLog Dynamometers

Precision Parts

TJM Products

Whiteline (Redranger)

The exhibition gives exhibitors the opportunity to participate in the growing replacement parts market of internationally sourced passenger vehicles, including Australian built Camry and Lumina (Commodore) vehicles.

 

Australian aftermarket accessory product, particularly 4WD, has a competitive advantage in this market area, with rugged Australian conditions testing.

A post show survey of 2011 exhibitors indicated 47 percent of exhibitors received orders at the exhibition and 53 percent received more than 10 new leads.

For more information or to book your place for 2012 please call Ben Bartlett at AAAA on (03) 95453333.